Helping clients create market-winning results for the shifting realities of today's world.

With over 20 years of driving change, I've built a track record of success across Product Leadership, User Experience, Research, Strategy, and Product Marketing.

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Currently, as SVP of Experience Transformation, I’m helping build a new kind of consultancy, geniant, with a holistic view of experiences. We go beyond screens, shaping seamless journeys across physical spaces, human interactions, and cutting-edge AI-First technology.

From zero to one, we’ve built geniant ground-up from concept through having nearly 100 team members serving Fortune 500 clients in under three years.

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Bringing together expertise across product, marketing, design, and strategy to deliver meaningful outcomes.

I align teams, unlock insights, and drive impact across every stage of the journey.

geniant

  • Built and launched a new brand from zero to nearly 100 employees, shaping go-to-market and growth strategies.

  • Developed service offerings and sales enablement materials that equipped teams to win new business.

  • Led innovative research and discovery engagements in emerging areas like workplace design and experience.

Travelocity

  • Shaped mobile and desktop customer experiences that delivered revenue-generating features and major product updates.

  • Reinstated product discovery best practices (prototyping, validation, user testing) into the development lifecycle.

  • Played a role in the Expedia acquisition transition, supporting team continuity.

Sabre

  • Co-founded and grew the first UX team for Sabre’s travel agent business, elevating enterprise product design.

  • Designed Travelocity’s first mobile web app—featured in an Apple keynote.

  • Supported internal innovation through company-wide hackathons and devhouses.

projekt202

  • Built and led the region’s largest UX team, over time serving half of the Fortune 10 and numerous Fortune 500.

  • Established an executive leadership network scaling to hundreds of members across multiple cities.

  • Drove growth strategies contributing to 200% revenue increase during my tenure.

  • Supported acquisition by a $10B global organization (Amdocs), ensuring seamless client and employee transitions.

GameStop

  • Launched mobile web and native app experiences that significantly increased traffic and revenue.

  • Redesigned product pages to boost conversion and unlock new sponsorship revenue streams.

  • Supported digital innovation initiatives including game streaming, downloads, and strategic integrations.

Recent Talks & Insights

I’ve had the privilege of speaking on topics like product strategy, UX innovation, and driving business growth, sharing real-world stories and actionable insights. Each talk is designed to spark ideas, provoke fresh thinking, and empower product teams to execute with passion and drive.

Multi-Disciplinary.

Driving impact.

  • Product Management

    Experienced in leading product discovery, validation, and delivery for high-impact solutions. Skilled at building roadmaps, aligning stakeholders, and driving execution from concept to launch.

  • Product Marketing

    Strong background in positioning, messaging, and go-to-market strategies that accelerate product adoption and revenue. Adept at translating complex solutions into clear, customer-centric value propositions.

  • User Experience

    Leader in human-centered design and user research, with expertise in mobile, AI, and enterprise UX. Focused on creating intuitive, validated experiences that drive engagement and loyalty.

  • Strategy & Innovation Consulting

    Trusted advisor to executives on digital transformation, growth strategy, and innovation. Expert at facilitating workshops, creating actionable insights, and guiding organizations through change.