I can be your partner in creating products people love, crafting stories that stick, and designing experiences that move business forward.
Senior design leader with 20+ years elevating teams, driving digital transformation, and focusing design on building what matters.
For over two decades, I’ve grown from designing interfaces to designing systems, teams, and strategies that make a lasting impact. My career spans in-house and consulting, including big brands: Sabre, GameStop, Travelocity, and consulting experience at Amdocs, projekt202 and currently geniant.
Design Leadership Positions → Turning Ambiguity into Alignment
Design leadership isn’t about pushing pixels (although I still do that as well and, AI tools accelerate that pace), it’s the ability to help a team move from ambiguity to alignment, bringing execs and cross-functional partners together, and setting up the practices that accelerate progress. Whether that means guiding a company through digital transformation, launching new mobile and e-commerce experiences, or building high-performing design teams from the ground up. Below are my most recent leadership positions.
Recent projects across research, design, strategy & AI.
Design Consulting:
Operations Pilot
Design:
Retail Operations
Management:
Research Planning
Workshop:
Retail, BOPIS
Research:
Workplace Strategy
Design:
Finance, Credit Memos
Scenario Design:
Wealth Management
Design:
Telco, Truck Rolls
What I’m currently learning, exploring and sharing.
In addition to Product Design Leadership, I’ve also helped run & grow multiple design consulting businesses. Take a look.
Community Focused
One of the most fulfilling parts of my work has always been mentoring designers: helping them sharpen their craft, build confidence, and find their own spark for improving experiences that make an impact. I’m currently doing that through adplist.org and as a board member of AIGA Dallas.
“I love evangelizing the value of design—seeing the lightbulb moments when it clicks for people is the most exciting part.”
-
User Experience
Leader in human-centered design and user research, with expertise in mobile, AI, and enterprise UX. Focused on creating intuitive, validated experiences that drive engagement and loyalty.
-
Product Management
Experienced in leading product discovery, validation, and delivery for high-impact solutions. Skilled at building roadmaps, aligning stakeholders, and driving execution from concept to launch.
-
Product Marketing
Strong background in positioning, messaging, and go-to-market strategies that accelerate product adoption and revenue. Adept at translating complex solutions into clear, customer-centric value propositions.
-
Strategy & Innovation Consulting
Trusted advisor to executives on digital transformation, growth strategy, and innovation. Expert at facilitating workshops, creating actionable insights, and guiding organizations through change.