A Guided In-Store Sales Experience to Welcome a New Generation of Riders
Developed from a short in-store research engagement, this concept helps associates connect with a younger customer base that’s less familiar with motorbikes. The experience turns warm, welcoming conversations into a consistent, confidence-building path toward the right next step.
Challenge
Associates were great at rapport, but conversations often stalled in “just chatting,” bike jargon, or spec talk—leaving newer riders uncertain and without a clear plan. The store needed a repeatable approach that reduced intimidation for first-timers while still feeling personal and helpful.
Solution
I designed a lightweight guided flow anchored by a five-question intake to quickly clarify intent, experience level, and comfort, then defaulted recommendations toward a class-first path for new or unsure riders. On-screen plain-language coaching and structured follow-through helped every greeting translate into a confident recommendation and a clear, consistent next step.