Promoting experience-driven design & development to global telcos
Experience strategy & GTM leadership for global telecom brands.
I joined this major telecommunications technology provider after they acquired my company, projekt202. During my time, I shaped engagements that improved the experiences behind flagship products and services for global telcos. I also helped craft a collaborative go-to-market strategy for the telecom vertical and represented Amdocs at industry events to open doors with global brands.
Calling on Big Wins
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Worked directly with major telecommunications clients serving millions of customers to define engagements focused on improving experiences on key products and services.
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Helped shape the collaborative go-to-market (GTM) strategy targeting the telecommunications vertical that won work with global brands.
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Represented Amdocs at global events like Mobile World Congress, engaging telecom leaders that expanded our presence in key markets with new experience design engagements.
At Amdocs, my goal was to help global telcos understand the value of end-to-end experience strategy—framing problems with executives, aligning cross-functional teams, and converting insights into roadmaps that moved customer and employee metrics. The work fit squarely within Amdocs’ emphasis on digital experience as a strategic pillar, combining design, data, and AI to modernize journeys and accelerate value for communications service providers.
Externally, I served as a face of our experience capability at global forums—including Mobile World Congress—where I engaged telecom leaders to spark new design partnerships and expand our footprint in key markets. This outreach built on Amdocs’ growing design/experience bench (bolstered by projekt202 and related moves) and showcased how our teams translate strategy into tangible, next-generation experiences for tier-one operators worldwide.
