Passionate about experiences, obsessed with results.

When I'm not shaping customer experiences or crafting go-to-market strategies, you'll find me lost in a travelogue, capturing moments with my camera, visiting an art museum, testing the latest AI tools, or brewing the perfect iced tea.

However, one thing remains constant: my dedication to creating experiences that connect, inspire, and drive success.

Jeremy Johnson has worked in digital product, user experience, and marketing for over 20 years. Starting as a UX Designer and quickly advancing to team leadership and business growth roles, Jeremy now focuses on guiding organizations through experience transformations.

Jeremy brings vast knowledge across the product development lifecycle—from deep user understanding through UX design and research, to product management, marketing, and enough technical fluency to partner effectively with engineering.

Current Work

Jeremy is helping grow geniant, a new kind of consultancy that goes beyond digital to design the entire customer or employee journey, considering how people live, work, and shop. This includes physical space, culture, organizational change, and digital experience. His work has helped grow geniant from zero to nearly 100 employees, shaping go-to-market and growth strategies.

Past Experience

Previously, Jeremy helped lead projekt202 (acquired by Amdocs) through 200% revenue growth, global expansion, and acquisition as part of the senior management team. He also led Product Design and User Experience for major brands, including Sabre Travel Network, GameStop, and Travelocity, and served as a consultant to top companies such as Mercedes-Benz, Capital One, FedEx, Samsung, Southwest Airlines, and Neiman Marcus.

Beyond Work

Outside of UX, CX, and product, Jeremy is passionate about travel, photography, art, technology, AI, fashion, gaming, watches, and the quest for the perfect iced tea.

Connect on Linkedin

Connect on Linkedin

Our circles probably overlap! Whether through UX design, product, or marketing. Let’s connect!

20-year work history with a mix of in-house and consulting expertise.

geniant

SVP of Experience Transformation
MAY 2022 - PRESENT

As SVP of Experience Transformation, I’m part of the senior team building geniant—a new kind of design consultancy that thinks beyond screens, integrating physical spaces, human interactions, and AI-first consulting to create cohesive experiences that drive business results.

I'm helping take geniant from 0 to 1, building a brand from scratch to nearly 100 consultants in less than three years, working with exciting Fortune 500 clients.

While building the company, I've supported investment efforts, developed go-to-market strategies, translated complex ideas into clear and compelling messaging, and helped launch new service lines that resonate with C-Level buyers.

Wearing many hats beyond business and marketing, I also consult on UX, product discovery, AI, and strategy for geniant’s clients.

Key highlights:

  • Built and launched a new brand from zero to nearly 100 employees in under three years, shaping go-to-market and growth strategies.

  • Consulted on UX, product discovery, and strategy for geniant’s clients.

  • Developed service offerings and sales enablement materials that equipped teams to win new business, including multiple Fortune 500 accounts.

  • Developed and led innovative research and discovery engagements in emerging areas of workplace design, leading to buzz in the marketplace.

  • Improved win rates by educating C-Level stakeholders on product development, which contributed to meaningful revenue growth across key accounts.

  • Integrated AI tools into our product marketing efforts and supported the development of AI offerings.

We’re growing and taking on exciting clients from Fortune 500 to innovative startups. Contact me to talk about how geniant can help you adapt to today’s shifting realities, and visit the geniant website here to learn more.

projekt202 (acquired by Amdocs)

VICE PRESIDENT OF CUSTOMER EXPERIENCE
JANUARY 2016 - MAY 2022

In this role, I was part of the senior management team @ projekt202, a leading digital experience transformation consultancy with offices in Dallas, Chicago, Atlanta, and San Francisco.

Throughout this period of hyper-growth, I supported the organization's business through product marketing, sales enablement, and GTM strategy. While growing the organization, I continued consulting with Fortune 500 digital leaders on their journey to experience-driven transformation.

Day-to-day work included developing and managing an executive leadership group of CX leaders, evangelizing UX, brand storytelling, core brand messaging, and working with C-Level clients on experience transformation.

Clients included half of the Fortune 10, with globally recognized brands such as Samsung, Pizza Hut, FedEx, and Mercedes-Benz.

Key highlights:

  • Established an executive leadership network that scaled to over 300 members across six cities, sparking new partnerships and business opportunities across industries.

  • Drove growth strategies via sales enablement, messaging, and GTM planning, contributing to a 200% revenue increase during my tenure.

  • Instrumental in facilitating projekt202’s acquisition by Amdocs, ensuring a seamless client and employee transition that preserved key accounts and organizational culture.

    Key highlights post-acquisition to Amdocs:

  • Helped shape the collaborative go-to-market (GTM) strategy targeting the telecommunications vertical that won work with global brands.

  • Represented Amdocs at global events like Mobile World Congress, engaging telecom leaders that expanded our presence in key markets with new sales pipelines.

  • Worked directly with major telecommunications clients serving millions of customers to define engagements focused on improving experiences on key products and services.

DIRECTOR OF USER EXPERIENCE
DECEMBER 2013 - JANUARY 2016

Leading the User Experience and Design Research teams for the projekt202 Dallas regional office, I grew the team to one of the largest in the region, working on leading consumer and workplace products and services, including major airlines, retailers, and automotive organizations. projekt202’s process includes true insights gathering through modern Human-Centered Design practices, validation in our in-house lab, and working with our development team to launch successful products.

Key highlights:

  • Built and led the region’s largest User Experience and Research team, scaling to over 50 designers. Over time, projekt202 served half of the Fortune 10 and numerous Fortune 500 companies (including Amazon, Apple, Mercedes-Benz, and Google…)

travelocity (acquired by Expedia Group)

DIRECTOR OF DESIGN & USER EXPERIENCE
APRIL 2012 - DECEMBER 2013

At travelocity, I led the User Experience group for the product organization and the design team supporting media and merchandising. I shaped the vision, design standards, and customer experience across mobile and desktop, launching revenue-generating features and major product updates for this beloved travel brand.

I reinstated key product discovery practices—including prototyping, validation, and user testing—into the product development lifecycle, strengthening our commitment to customer needs. I worked closely with product, engineering, and marketing teams, helping transition the company toward a product-led model.

Additionally, I played a role on the transition team during Travelocity’s acquisition by Expedia, supporting integration efforts and ensuring continuity for both our teams and customers.

Key highlights:

  • Shaped mobile and desktop experiences that delivered major updates and features, contributing to millions in incremental revenue and sustained improvements in conversion.

  • Launched and A/B tested new concepts that drove measurable improvements in conversion, helping optimize the booking funnel and increase transaction volumes.

  • Reinstated product discovery best practices (prototyping, validation, user testing) into the development lifecycle, which accelerated time-to-market and improved product-market fit across key initiatives.

  • Provided stability and leadership during the Expedia acquisition, ensuring design and product teams remained focused and engaged through the transition.

gamestop

DIRECTOR OF USER EXPERIENCE
SEPT 2010 - MAY 2012

At GameStop, I led the product design efforts, UX research, and creative teams for our e-commerce site and digital gaming products as part of a company-wide digital transformation initiative. My work focused on enhancing the online shopping experience and delivering new digital products, including our mobile app and updated mobile website.

During this time, I partnered closely with product, technology, and marketing teams to continually launch improvements across the digital suite of products and services.

Key highlights:

  • Launched mobile web and native app experiences that helped drive double-digit percentage growth in mobile traffic and generated millions in incremental online sales.

  • Redesigned product pages to drive measurable conversion gains and unlock new multi-million dollar sponsorship and advertising revenue streams from key partners.

  • Supported major digital innovation initiatives — from early game streaming and download services to strategic platform integrations — helping position GameStop for growth beyond physical retail.

sabre travel network

USER EXPERIENCE MANAGER
OCT 2006 - AUG 2010

At Sabre Travel Network, I was over the User Experience team tasked with reinventing how travel agents work. This included creating enterprise-critical applications that needed to be robust and easy to use for our travel agent customers. During this time, I also supported several innovation initiatives across the company.

Key highlights:

  • Co-founded and grew Sabre’s first UX team for the travel agent business, significantly elevating enterprise product design for tools used by thousands of agents worldwide.

  • Designed Travelocity’s first mobile web app, which was showcased in an Apple keynote and instrumental in driving Travelocity’s early mobile growth.

  • Supported internal innovation through company-wide hackathons and devhouses, helping accelerate the delivery of new features across product lines.

bright corner (acquired by Geniant 1.0)

SR. USER EXPERIENCE CONSULTANT
OCT 2002 - OCT 2006

At Bright Corner, I was on the UX team, focused on creating business value by helping companies design for people. We explored the interactions between a company and customer in terms of experiences - experiences that respond to an individual's needs, desires, and behaviors. (Bright Corner was acquired by Geniant (1.0) in 2006)

What I bring to any team…

  • Experience across product ownership, UX, product marketing, and strategy, with a proven ability to bridge disciplines and deliver business impact.

  • Skilled at translating complex challenges into clear, actionable plans that align stakeholders and move initiatives forward.

  • Known for bringing together executives, designers, engineers, and customers to deliver solutions that matter.

  • A track record of scaling teams, brands, and businesses—driving growth through clear vision and effective execution.