Product design, research & strategy leader with years of experience working across product, engineering, marketing, and GTM.
Known for building high-performing teams, aligning executive vision with delivery, and shipping measurable business outcomes across enterprise, telecom, travel, retail, and AI-First Solutions. Comfortable operating at VP/Director levels across product, engineering, and marketing to set vision, de-risk roadmaps, and drive adoption of AI-first, human-centered practices.
Leadership & Results:
Travel & Mobile Conversion: Led UX for Travelocity; launched responsive/mobile improvements tied to +15% mobile conversion and +6–8% mobile bookings lift shortly after launch; helped set foundation for Expedia platform transition.
Retail Digital Growth: Led UX at GameStop during digital transformation; launched mobile web & native apps; redesigned PDPs; drove double-digit mobile traffic and millions in incremental sales; unlocked new sponsorship revenue.
Enterprise Design Systems & Productivity: At Sabre, co-founded UX for agency tools and led the start of Sabre Red modernization with design-system foundations and agent-tested prototyping—enabling faster bookings and shorter training at scale.
Practice & Business Scaling: Helped drive 200% revenue growth at projekt202 via executive education, product marketing, and GTM; built CX leadership network (300+).
Company Building: Co-founded geniant and helped scale from 0 → ~100 consultants; created service offerings, sales enablement, and AI-first advisory.
Key Expertise:
Leadership & People Management: Grew and led 50+ person UX & Research teams; built communities of 300+ design leaders; coached managers; supported M&A integrations.
Product Design Expertise: Interaction, visual, and service design; end-to-end journeys; prototyping; design systems; accessibility; experimentation.
Strategic Direction & Execution: Translate research and market insight into roadmaps, principles, and future-state visions; align execs; phase delivery for impact.
Human-Centered & Business-Focused: Tie UX to KPIs (conversion, revenue, efficiency); make investment cases; instrument learning loops; present to C-suite.
Cross-Functional Influence: Partner with Product, Eng, Marketing, and GTM; communicate complex work simply; unblock teams; scale standards and processes.
AI-First Enablement: Operationalized AI in product marketing and consulting offerings; consulted with clients to accelerate insight, prototyping, and AI-Agent functionality.
Our circles probably overlap! Whether through UX design, product, or marketing. Let’s connect!
geniant
geniant is a global experience design consultancy
Cofounder & SVP of Experience Transformation
MAY 2022 - PRESENT
As a cofounder and SVP of Experience Transformation, I’m part of the senior team building geniant—a new kind of design consultancy that thinks beyond screens, focusing on the service design of physical spaces, human interactions, and AI-first digital consulting to create cohesive experiences that drive business results.
Key highlights:
Co-founded and helped scale geniant from 0 to ~100; shaped brand, GTM, and growth.
Consulted on UX, product discovery, strategy, and AI-first engagements; created service catalog and enablement used to win C-level B2B deals.
Led research and discovery in workplace/service design, integrating physical spaces, human interactions, and digital touchpoints.
Operationalized AI across product marketing; stood up new AI consulting offerings.
We’re growing and taking on exciting clients, ranging from Fortune 500 companies to innovative startups. Contact me to talk about how geniant can help you adapt to today’s shifting realities, and visit the geniant website here to learn more, or here for details about the work I’m doing as part of geniant.
projekt202
projekt202 was a global experience design consultancy acquired by Amdocs ($4BN Market Cap Comms and Media)
VICE PRESIDENT OF CUSTOMER EXPERIENCE
JANUARY 2016 - MAY 2022
In this role, I was part of the senior management team @ projekt202 an experience-driven transformation consultancy. Throughout this period of hyper-growth, I supported the organization's business through product marketing, sales enablement, and GTM strategy. While growing the organization, I continued consulting with Fortune 500 leaders and their teams on UX and product discovery.
Key highlights:
Led first-touch with executive leaders on how to effectively use design towards their business goals.
Drove 200% revenue growth via executive education, sales enablement, and product marketing.
Built a CX executive leadership network to 300+ leaders across 6 cities.
Key contributor to projekt202's Amdocs acquisition.
Led telecom experience engagements for carriers serving millions of customers.
Represented Amdocs at Mobile World Congress, expanding presence and opening new experience design engagements.
DIRECTOR OF USER EXPERIENCE
DECEMBER 2013 - JANUARY 2016
Leading the User Experience and Design Research teams for the projekt202 Dallas office, I grew the team to one of the largest teams in the region, working on leading consumer and workplace products and services, including major airlines, retailers, and automotive organizations.
Key highlights:
Led cross-functional teams of UX Designers and Researchers.
Built and led one of the region’s largest UX teams (50+ designers).
Supported high-impact projects for Fortune 500 clients, delivering user-centered solutions.
Teams working across accounts, including: Pizza Hut, Capital One, 7-Eleven, Ryan, and many more.
Want to know a little more about the metrics that improved while I was at projekt202? Check them out here.
Passionate about experiences, obsessed with results.
When I'm not shaping customer experiences or crafting go-to-market strategies, you'll find me lost in a travelogue, capturing moments with my camera, visiting an art museum, testing the latest AI tools, or brewing the perfect iced tea.
However, one thing remains constant: my dedication to creating experiences that connect, inspire, and drive success.
travelocity
Expedia acquired Travelocity during my time here.
DIRECTOR OF DESIGN & USER EXPERIENCE
APRIL 2012 - DECEMBER 2013
At Travelocity, I led the User Experience group for the product organization and the design team supporting media and merchandising. I shaped the vision, design standards, and customer experience across mobile and desktop, launching revenue-generating features and major product updates for this beloved travel brand.
Key highlights:
Drove millions in incremental revenue and sustained conversion lift by shipping high-impact features across mobile and desktop.
Optimized the booking funnel via A/B testing.
Rebooted product discovery (prototyping, validation, user testing) to accelerate time-to-market and improve product-market fit.
Led accessibility program with the National Federation of the Blind; shipped site-wide improvements and compliance updates.
Stabilized teams through the Expedia acquisition, maintaining delivery velocity and engagement.
Want to know a little more about the metrics that improved while I was at travelocity? Check them out here.
gamestop
DIRECTOR OF USER EXPERIENCE
SEPT 2010 - MAY 2012
At GameStop, I led the product design, UX research, and creative teams for our e-commerce site and digital gaming products as part of a company-wide digital transformation initiative. My work focused on enhancing the online shopping experience and delivering new digital products, including our mobile app and updated mobile website.
Key highlights:
Drove $500M+ in e-commerce lift by launching mobile web + native apps; delivered double-digit mobile traffic growth.
Increased conversion and unlocked millions in sponsorship/ads by redesigning product detail pages.
Expanded growth beyond physical retail via early game streaming/download services and strategic platform integrations.
Boosted digital to store performance with BOPIS, real-time inventory, and an upgraded store locator.
Want to know a little more about the metrics that improved while I was at GameStop? Check them out here.
sabre travel network
USER EXPERIENCE MANAGER
OCT 2006 - AUG 2010
At Sabre Travel Network, I managed the User Experience team, tasked with reinventing how travel agents work.
Key highlights:
Co-founded Sabre’s first UX team for agency tools; set standards and scaled practices for thousands of travel agents worldwide.
Designed Travelocity’s first mobile web app; featured in an Apple keynote and accelerated early mobile growth.
Drove internal innovation via company-wide hackathons/devhouses, speeding cross-product feature delivery.
Led the start of the flagship Sabre Red product design, built the design system, partnered closely with engineering, and prototype-tested with agents—launching a new UI that lifted agent productivity and satisfaction.
Want to know a little more about the metrics that improved while I was at Sabre? Check them out here.
bright corner
bright corner was an early UX Consulting company, acquired by geniant (1.0)
SR. USER EXPERIENCE CONSULTANT
OCT 2002 - OCT 2006
At Bright Corner, I was on the UX team, focused on creating business value by helping companies design for people. We explored the interactions between a company and customer in terms of experiences - experiences that respond to an individual's needs, desires, and behaviors. (Bright Corner was acquired by Geniant (1.0) in 2006)
