Building geniant:
From Vision to Nearly 100 Strong
Scaling an experience consulting company into a market-recognized leader.
I co-founded and helped scale geniant from the ground up, growing the team from zero to nearly 100 employees in under three years. My role spanned shaping go-to-market and growth strategies, consulting on UX, product discovery, and strategy for clients, and developing service offerings that resonated with C-level B2B buyers. By leading innovative research in emerging areas of workplace design and integrating AI into our product marketing and consulting offerings, I created marketplace buzz, improved win rates, and drove meaningful revenue growth across key accounts.
Transformation in Motion
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Supported the launch of a new experience consulting company from zero to nearly 100 employees in under three years, shaping go-to-market and growth strategies.
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Consulted on UX, product discovery, and strategy for geniant’s clients.
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Developed service offerings and sales enablement materials that equipped teams to win new business from C-Level B2B buyers.
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Developed and led innovative research and discovery engagements in emerging areas of workplace design, leading to buzz in the marketplace.
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Improved win rates by educating C-Level stakeholders on product development, which contributed to meaningful revenue growth across key accounts.
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Integrated AI tools into our product marketing efforts and supported the development of new consulting AI offerings.
What began as an idea to create a new kind of consultancy—one that could bridge design, strategy, and emerging technology—quickly became a force in the market. I helped launch geniant as part of the senior management team, scaling it from zero to nearly 100 employees in under three years, shaping its go-to-market strategy, service offerings, and client engagements.
Today, geniant stands as a leading U.S.-based experience consultancy with a global footprint. Through its recent acquisition of an award-winning UK studio known for visionary work with brands like Delta, Mercedes-Benz, Airbus, and Coca-Cola, geniant has strengthened its ability to design Signature Moments that truly matter.
At its core, geniant operates on an Insights, Experiences, and AI-First framework:
Insights: Proprietary research and analytics reveal the customer and employee moments that most drive loyalty.
Experiences: These insights are transformed into seamless journeys spanning digital products, physical environments, and human interactions.
AI-First: Enterprises are guided toward embedding AI into products, workflows, and decisions, enabling faster value creation and sustainable growth.
This holistic approach helps organizations move beyond the “experience echo chamber,” aligning vision and execution to deliver next-generation experiences that improve loyalty, drive efficiency, and unlock new revenue.
