👋 Recruiters & Hiring Managers
In 10 minutes, I’ll walk through my 20-year career using a STAR-based lens, covering both in-house and consulting roles from IC to executive leadership.
Here’s a deck with the above STAR-based career overview.
Here’s my resume, if you want to take a look!
Tell me about results…
Travel & Mobile Conversion: Led UX for Travelocity; launched responsive/mobile improvements tied to +15% mobile conversion and +6–8% mobile bookings lift shortly after launch; helped set foundation for Expedia platform transition.
Retail Digital Growth: Led UX at GameStop during digital transformation; launched mobile web & native apps; redesigned PDPs; drove double-digit mobile traffic and millions in incremental sales (+57% increase); unlocked new sponsorship revenue.
Enterprise Design Systems & Productivity: At Sabre, co-founded UX for agency tools and led the start of Sabre Red modernization with design-system foundations and agent-tested prototyping—enabling faster bookings (20% faster) and shorter training (67% less) at scale.
Practice & Business Scaling: Helped drive 200% revenue growth at projekt202 via executive education, product marketing, and GTM; built CX leadership network (300+).
Company Building: Co-founded geniant and helped scale from 0 → ~100 consultants; created service offerings, sales enablement, and AI-first advisory.
Tell me more about your time at…
Here’s a STAR-based look at some recent projects.