AI-Powered Demand Prediction & Automation for Smarter Marketing

I developed a prototype for a rapidly growing HVAC and plumbing rollup company to demonstrate how AI-driven triggers and automation could align marketing, sales, and service delivery. The goal was to showcase how predictive intelligence can both optimize spend and enhance customer experience in real time.

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By aligning marketing with weather events and real-time capacity, we turned AI into a lever for growth, efficiency, and customer trust.

Challenge

The company faced unpredictable service demand driven by weather events and customer emergencies, often leading to mismatched technician availability and wasted marketing dollars.

Marketing spend wasn’t dynamically aligned with real-world capacity, resulting in poor ROI and longer customer wait times.

Solution

The prototype leveraged AI forecasting, geospatial intelligence, and capacity-aware automation to optimize marketing, operations, and resource allocation.

Human-in-the-loop controls ensured teams could guide critical decisions, while automated rules dynamically adjusted campaigns, technician routing, inventory recommendations, and customer communications in real time.