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Sabre Travel Network
As a Product Design Manager, I co-founded Sabre’s first UX team for travel agents, designed Travelocity’s first mobile web app featured in an Apple keynote, and drove innovation through company-wide hackathons to accelerate product delivery.
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GameStop
As a Product Design Director, I led mobile and e-commerce design at GameStop, launching apps that drove double-digit traffic growth, redesigning pages for major revenue gains, and advancing strategic initiatives beyond physical retail
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Travelocity
As a Product Design Director, I supported revenue and conversion gains at Travelocity by launching high-impact features, reinstating product discovery practices, and guiding teams through the Expedia acquisition.
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projekt202
As a Product Design Director, I built and led one of the region’s largest UX and Research teams at projekt202, scaling to 50+ designers and, over time, serving half of the Fortune 10, including Amazon, Apple, and Google.
In my most recent roles at geniant and projekt202 (and then Amdocs), I’ve helped build and scale organizations, shape service offerings, and guide Fortune 500 clients through digital and experience transformation with a mix of business, product marketing, and strategy consulting.
Building Business Cases that Win Work
Developed high-level and detailed business cases linking proposed work directly to client business metrics and ROI. This enabled clients to clearly see the value of engagements and supported faster decision-making.
Structuring Project Engagements
After assessing client challenges, it's time to build out the engagement. Depending on the program's scope, this could include discovery, research, strategy, UX Design, and development. We typically like to "show our work" to clients be as upfront and transparent as possible to help them understand the journey needed to help them deliver the required experience to the market.
Client Product Strategy
Working with different clients across verticals, I'm often called to help develop early product strategies for client challenges. Starting with a conversation and a list of questions, I turn their needs into a high-level strategy for experience-driven improvements, setting the foundation for more extensive programs to empathize, define, ideate, prototype, and launch!
Vertical-Specific Sales Enablement for Growth
Developed tailored sales enablement materials that empowered business development teams to connect geniant’s services and portfolio to the unique needs of B2B buyers across various industries. This work helped accelerate client engagement and align offerings with specific verticals.
Developed a Professional Organization Focused on Experiences
I ideated and led the team behind the Experience Driven Leadership Alliance, a leadership group focused on the digital CX space, which caters to organizations focusing on delivering better experiences. This group had leaders from Intuit, Toyota, 7-11, GM, and more - across multiple local markets, drawing 100s of business leaders per meeting.
Defining Design Sprints
While we also run by-the-book Design Sprints, we've modified the design sprint to match an agile development sprint cadence better. This way, we can stay one sprint ahead (dual-track sprints) and track UX Design velocity throughout the program.
Developing New Offerings for the Market
Created new service offerings by closely tracking market trends and identifying emerging client needs. By testing concepts directly with C-level leaders, I refine and validate our value propositions to ensure market relevance and impact.
Driving Revenue with Winning Proposals
I support revenue growth by leading pursuit teams and crafting compelling proposals that align with client priorities and business goals. Through direct client engagement and strategic storytelling, I help position our teams to win new accounts and expand key relationships.
Leading Analysts Calls
I often review our company differentiators, history, and methods to analysts, including Gartner, Forrester, and other vertical-specific groups. Analysts typically want to go deeper into how your service your B2B clients, types of projects, processes, wins, and metrics.
Educating Clients on Product Discovery Best Practices
Created educational content and frameworks that demystified product discovery processes for clients. This helped secure alignment on project approaches, build confidence in methods, and set engagements up for measurable success.
Culture Change Workshop & Playbook
Many times, when clients ask for improvements, their culture is a blocker. I helped define a playbook for assisting internal teams in understanding digital transformation efforts and positioning the company and leadership to get everyone rowing in the right direction. I then ran this workshop with our largest client to customize the plan for their unique culture.
Training & Awareness
As a de facto spokesperson for projetk202, I'm often called to help others in our global organization understand what our organization does, our value, what "experience-driven transformation" is, and how it can be applied to our clients. We've devised several ways to educate teams, including webinars, videos, articles, and podcasts.
Account Planning Framework
Working directly with the CEO, I created a complete companywide account planning framework for growing current accounts within our company. This included tools to build out relationship maps, strategic priorities, mapping challenges -- and a fill-in-the-blank proactive proposal.
Distilling Our Story for Market Impact
Led the creation of a clear, differentiated narrative that articulated geniant’s services and GTM strategy. Equipped sales and consulting teams with messaging that resonated with B2B buyers and elevated our position in the market.
Training Consultants to Drive Business Conversations
Designed and delivered internal programs that helped consultants translate the GTM strategy into personal, compelling stories. This strengthened our ability to build trust and influence client decision-making beyond traditional sales channels.
B2B Product Marketing
Part of supporting company growth was developing new products and services. I have a knack for distilling complex services and turning them into easy-to-understand packages that our business development teams can use to showcase to clients our ability to help them succeed.
Driving our Message with Fortune 500 & Global Clients
Weekly, I meet with multiple client stakeholders: CIO, CTO, CDO, CXO, CPO, etc... to determine their current experience challenges and then help them understand the path to achieve their goals. This is part of showcasing the capabilities and experience of my company and then helping them understand the power of design thinking and how it can be applied to help them solve their biggest business challenges.
Thought Leadership Webinar
I developed a practitioner-level monthly webinar called "LevelUp" that allowed our most brilliant team members to share back with the community on topics like "Being a UX Designer in an agile development team", "Lifecycle of a Design System," and "Implementing Agile in Large Enterprises" I MC'd the programs, which quickly grew to 100s of members.
Product Management Solution & Marketing
I helped develop the product management service that we provide to clients. Based on my experience in the product development space, I created product marketing materials in an easy-to-understand format around the value product management brings to an organization.
Business Development Training
I've built out our Business Development 101 training to help them better understand our organization, our products, and services, how design thinking and user experience drive business results, and what kinds of conversations they should be having with different parts of the client organization.
Team Retention and Recognition
With the recent "great resignation," retention is more critical than ever. As part of our ongoing commitment to culture and our teams, I developed a strategy to drive more modern ways of recognition across the organization in a more timely manner that would cause more consistent results for team retention.
B2B Professional Services Marketing Strategy
Working across a matrixed organization, I developed a plan of action for our marketing budget based on the needs of local markets and what drives business in each area. Working with a wide range of general managers, I distilled all the requirements into a high-level set of themes, which led to a more detailed marketing plan.
B2B Marketing Planning
From the themes, I developed a detailed marketing strategy that included a mix of account-based marketing, digital marketing, and event marketing. This included a new corporate team supporting the initiatives, marketing vendors, and new martech tools.
Company & Sales Strategy
Working with the CEO, I often drove new company initiatives to the rest of the management team. In this case, we're showcasing a new method that helps drive growth from "capabilities to programs" -- growing our solutions over time and becoming a more holistic partner to our clients.
Customer Experience & Customer Loyalty
I built a framework for ensuring our clients are more loyal and excited to be our ongoing partners. This included several activities and a team to run them. Everything from go-live events to creating executive off-sites. Everything we'd need to start apart from the competition.
Branding Guidelines
Over time, we modified the branding of our marketing materials, website, and more. I've led each effort and helped build out everything from brand guidelines to new deck materials.
