I’ve received some great comments, questions, and kudos from my IA Summit and Big Design talks on Mobile Strategy, and I’ve heard from a good number of people that they’re using the presentation to make decisions about mobile strategy on their own (which is great!). I did put together a couple of quick worksheets that could help turn the presentation into a mini-workshop for anyone trying to make decisions about what to do in mobile.
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I’m pretty much an RSS junkie. User Experience, mobile, technology, gaming – it all never stops. My passion for consuming news and feeds comes from my passion for what I do, and how it all relates with each other. Need a new icon for an iPhone app? I just starred that. What trends will shape the next five years? I’m sharing it right now. And I want to make finding these items easier for anyone who has a passion for these same topics…
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This was the second year for Big Design, and like most second times around, it was bigger, better, and still the best Design conference in the DFW area – one that also ties in social media and development. This year, not only did I get to help out, but I gave my IA Summit presentation on Mobile Strategy (updated for the months passed) to a great crowd who indulged my fast talking, information packed presentation style.
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Earlier this month I gave a presentation at the 2010 IA Summit in Phoenix, AZ on Mobile Strategy. I’m happy to say it was well attended, and everyone had lots of good questions. In the presentation I went over a method to determine where you should spend your time “going mobile”. For some it’s an app, others it’s a site – where some should be focusing on Blackberry vs an iPhone (or vice-versa). Hopefully I made everything a little less confusing, and gave everyone the information needed to make an informed roadmap to move forward.
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The thing about mobile is that it’s always changing. Today as I write this on a plane with my iPad (which just came out this past weekend) i’m wondering about the iphone event apple is putting on later today and how that will effect my presentation. Hopefully not much :-) Either way, I’m ready for tomorrow and interested to hear stories from all the UX professionals at the IA Summit.
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I remember B.i. (before iPhone) when applications on mobile devices were something only hardcore travelers, geeks, and gamers had tried. But now, you say mobile, and the nearest marketing person responds with “So when can I get my app”? For the first time, it’s easy, and really fun to download an app. I currently have 253 apps on my iPhone – I don’t think even Apple saw this coming.
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Not that I knew it at the time, but going into User Experience turned out to be a great career move. I’ve always thought there would be job security with the number of new technologies and devices that will need designing – think of everything that will have a “screen” in the future. Who’s designing for these screens? Who’s creating the interactions, workflows, graphics? That would be us!
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